Frederike (co-founder The Heed), was born in The Hague in 1993. In 2017, she graduated from the de Styling Academie Artemis in Amsterdam with a specialisation in concept creating en photography.
After her studies, she spent time in Sri Lanka and Bali. This is where her collection partly originated from. While going through her photo archive, she wondered how some of it would look on the wall. As part of the interior, as wallart. Shortly after, The Heed was founded, with her partner Niels.
She describes herself and her style as “fancy surfer”; laid-back & cool, combined with elegance and sophistication. This is reflected in her photos, which have mainly been captured of the ocean and nature. These days, she focuses also on conceptual portrait photography with an edgy character in which love and sensuality are her main themes.
“The ultimate fantasy world. With all of the fascinations I have; beautiful naked women, motorcycles, palm trees and surf. Who doesn’t like this;)
In my last series I have focused on landscapes but I am now capturing my new passion: Sexy women.